Did you know that Mercedes-Benz passenger cars and light commercial
vehicles were actually assembled here in Australia?
Back in the 1920's a company called Eclipse Motors was established for the
purpose of imported automobile distribution in Australia. The company
expanded into automobile production opening a plant in Port Melbourne
Victoria in 1952 under the new name of Standard Motor Company (Aust.) Pty.
The aim of this new company was to assemble cars here in Australia and too
avoid high import taxes by using a percentage of locally scoured parts in
each vehicle. It also meant that they could assembled cars locally to avoid
the a federal Government law introduced in 1953 where any cars imported
onto Australia's soil required a new 'import license'. The Standard Motor
Company imported complete knock down (CKD) kits and had the capacity to
assemble about 100 vehicles per day.
By 1956, the Standard Motor Company employed over 1600 workers producing
mainly British models made by the Standard Motor Company and the Triumph
Motor Company. They had also developed an extensive dealer network all over
Australia. However by the late 50's the Standard Motor Company ran into
Reborn as Australian Motor Industries Ltd in 1958 the company signed an
agreement with Daimler-Benz to assemble and distribute Mercedes Benz
vehicles in Australia and a new subsidiary company Mercedes-Benz Australia
Pty Ltd was formed to handle the Mercedes Benz franchise. The first
Australian produced Mercedes-Benz was a W180 series 220S which rolled of
the production line on the 12th of February 1959.
Alongside the Mercedes-Benz Vehicles produced at the Port Melbourne Plant
was an incredible range of CKD cars from around the world including names
like Volkswagen, AMC Rambler, Volvo, Triumph, Toyota and even Ferguson
Another financial crisis in 1961 saw Daimler-Benz AG purchasing the
distribution company Mercedes-Benz Australia and their associated
dealerships. Assembly of CKD Mercedes-Benz vehicles finished in 1965.
Whilst there seems to be some vagueness in the total number of vehicles
assembled the following figures were quoted by Dietmar G. Haug, the Group
Manager, National Car Sales, Mercedes-Benz (Australia) in the 1980's.
W121 190 90
W121 190b 216
W121 190D 48
W121 190Db 90
W110 190c 222
W110 190c auto 78
W180 220S 354
W111 220Sb 2304
W111 220Sb auto 912
W128 220SE 18
W111 220SEb 810
W111 220SEb auto 1248
So, now the sad news. It is now universally accepted that the build quality
was not so good. Whilst major assemblies like the engine, transmission and
differential arrived complete from Germany the body arrived looking like a
crazy jigsaw. They were welded together and painted by AMI which is now
their downfall. Structually they were fine, but with poor rust proofing
poorer quality paint being used most examples are now rusted out hulks. As
a result of this the number of rust free original Australia production cars
still left on the road is very small. The interior furnishing were also
locally sourced and did not last as well as the German production
equivalents, especially if exposed to too much sunlight. I have no figures
to back this up but I would excpet the survival rate of Australian V's
German production cars to very differant.
The pictures below are of a 1961 190Db, produced at the AMI plant in Port
Melbourne, that we are very proud to have owned for the last few years and
offered for sale in 2012. It is body number 47 of the 90 produced. As a
unique piece of Australia's motoring history it would be great to see it go
to someone who understands its significance and place in history.
The previous three owners are to be commended for the love and attention
they have lavished on this car, the end result being that it is possibly
one of the finest remaining examples of an Australian produced Roundie. Not
only that but it is still in original condition.
This vehicle has been sold.